The Challenge Uber One needed to communicate multiple membership benefits without creating a forgettable list of features. How do you make product education engaging in a market saturated with subscription pitches?

The Vision We led the creation of a jingle campaign that transformed Uber One's value proposition into infectious music. The strategic twist: each verse is dedicated to a different membership perk, turning complex product information into entertainment.

Creative Execution We approached this like a music production, not an ad campaign. We partnered with top music industry talent: professional musicians, producers, and songwriters to create studio-quality tracks that audiences would actually want to hear.

The verse-per-perk structure was the innovation. Instead of cramming benefits into a generic chorus, we gave each advantage (ride discounts, delivery savings, priority support, exclusive deals) its own moment to shine. This modular approach meant audiences could learn progressively, with each listen revealing new information set to the same catchy melody.

We created multiple versions across different genres to reach diverse audiences, with cut-downs optimized for audio platforms, streaming, podcasts, and video channels.

Impact The campaign made subscription benefits memorable and shareable, turning product education into content people engaged with voluntarily. By treating it as legitimate music production, we created advertising with cultural staying power.