CONSTANTLY MAKING GOOD
BRAND FILM
The Challenge While agencies talk about diversity, few invest in visibly celebrating the BIPOC talent already within their walls. At Media.Monks, BLK@D set out to create a platform that didn't just acknowledge minority talent but elevated them, honored their contributions, and built genuine community.
The Vision I led the creation of a comprehensive digital platform and experiential celebration that put BIPOC talent at the center. The goal was to create a lasting digital archive showcasing minority creatives while producing an unforgettable public celebration.
Strategic Approach We needed to honor BIPOC talent authentically, celebrate their work without reducing them to their identity, and create community without exclusion. The strategy centered on storytelling that acknowledged struggle while emphasizing resilience, creativity, and invaluable contributions to the industry.
Creative Execution
Digital Platform Built a dedicated website showcasing BIPOC talent at Media.Monks and the creative community. The site featured individual profiles highlighting work and creative journeys, stories of contribution and impact, and a living archive that could grow over time.
The weight and pride of representation
Resilience in predominantly white creative spaces
The importance of community and mentorship
The call to continue creating greatness despite obstacles
Brooklyn Bridge Projection While curating a show, I organized a projection of the film series on the Brooklyn Bridge. This transformed the celebration from digital to public, creating a powerful shared experience visible to the entire agency and broader community.
Dumbo House Dinner Hosted an intimate dinner at Dumbo House bringing BIPOC talent together for genuine celebration and community building, creating space for authentic connection and recognition outside of work deliverables.
Impact The BLK@D initiative created lasting internal and external impact. The digital platform became a resource and point of pride, the video series resonated deeply with BIPOC talent who felt seen and valued, and the Brooklyn Bridge projection generated social visibility. Most importantly, the work built community and demonstrated genuine commitment to representation beyond lip service.
