The Opportunity When Nike approached Coral Studio to design a limited edition sneaker, we saw an opportunity to go beyond product design and create a fully realized brand experience. The challenge was to honor Nike's iconic design heritage while authentically expressing Coral Studio's creative identity, all within a sustainable framework.

The Vision I led the creative direction for this collaboration, transforming Coral Studio's brand DNA into a tangible product experience. Rather than simply applying our aesthetic to a shoe, we developed a holistic system that brought our studio's identity to life through one of Nike's most recognizable silhouettes, sustainable packaging innovation, and a coordinated merchandise ecosystem.

Strategic Approach The project centered on three core principles: authentic brand expression, environmental responsibility, and cultural resonance. We identified opportunities to make sustainability a design feature rather than a constraint, ensuring every touchpoint reflected both brands' values while creating collectible appeal that would drive cultural conversation.

Creative Execution

• Art directed the complete sneaker design, balancing Nike's iconic silhouette with Coral Studio's distinctive visual language

• Developed a fully reusable packaging system that elevated sustainability from obligation to design innovation

• Designed an exclusive merchandise collection that extended the collaboration into a comprehensive lifestyle offering

• Created a cohesive visual identity across all consumer touchpoints, from unboxing to wearing

Cultural Impact The collaboration generated significant cultural momentum, with celebrity adoption driving organic visibility and establishing the design as a coveted collector's item. The sneakers quickly became a symbol of the intersection between streetwear culture and design studio credibility, with resale values reaching nearly $6,000 and validating the strategic positioning of the collaboration.

Results Successfully launched a sold-out limited edition that strengthened both Nike's innovation narrative and Coral Studio's position in lifestyle culture, while setting a new standard for sustainable packaging in premium sneaker collaborations.